12.07.2016 .

MARKETING RESEARCH OF THE CHINESE POULTRY MEAT MARKET 2010-2015 YY., FORECAST TO 2023 Y.


Marketing research of the Chinese poultry meat market
Conducted marketing research
Marketing report
 
   
Title
Marketing research of the Chinese poultry meat market
Period
2010-2015 yy., forecast to 2023 y.
Geography
China
Report language
English
Report format
in PDF and / or printed form
 
The volume of poultry meat production in China in 2009-2014 showed quite steady growth. If in 2009 in the country *** million tons of poultry meat was produced, by the end of 2014 - *** million tons. The main type of poultry meat produced in China is chicken. Chicken meat production in China in 2011-2014 increased from *** to *** million tons. The second type of poultry meat production in China is duck (*** mln. Tons in 2014), geese meat accounts for up to *** mln. Tons in 2014. The largest producers of poultry meat in China are include such companies like Chinwiz Agribusiness, Dachan Food (Asia) Ltd., Dayoo, Huada, Munhe, New Hope Ltd. (NHL), Shandong Fengxiang, Shandong Nine-Alliance Group, Shandong Spring Snow Food.

China in 2010-2014 was a fairly large importer of poultry meat. The total volume of deliveries of these products in real terms varied in the range of *** ths tons, and in terms of value - *** mln. USD. The main volume of imports of chicken meat to China falls on commodity items identified by HS code 0207 14: by the end of 2014, imports in physical terms amounted to *** thousand tons, and in terms of value - *** million US dollars.

China supplies significant amounts of chicken for export. In 2010-2014 Chicken meat export from China varied in physical terms in the range of *** kt, and in value terms - *** mln. USD. The main volume of export deliveries of chicken meat from China accounts for the countries of the Asian region. In particular, the key importers of Chinese chicken are Hong Kong and Malaysia.
 
GOALS AND OBJECTIVES OF THE RESEARCH OF THE CHINESE POULTRY MEAT MARKET
1. To analyze the current trends in the global poultry meat market.
2. Identify the largest countries and regions producing poultry meat.
3. Conduct a study of the regional and food production structure of poultry meat in China.
4. To analyze the dynamics and structure of import-export operations in the market of poultry meat of China.
5. Identify key players in the Chinese poultry market.
6. To conduct a price analysis of the Chinese poultry meat market.
7. Analyze the key factors affecting the current and future consumption of poultry meat in China.
8. Identify the main entry barriers to the Chinese poultry market.
 
DESCRIPTION OF THE RESEARCH
This report is devoted to the analysis of the Chinese poultry meat market for 2010-2015.
The first chapter provides a classification of the main breeds and breeds of birds in the world, methods of cutting for the sale of carcasses and their marking.
The second chapter describes the volume dynamics and structure of the world poultry meat market. The volume of poultry meat production by types in the countries of production, the main directions of import and export of poultry meat were determined.
The third chapter defines the number of poultry in China as a whole and with a breakdown by types of farms.
The fourth chapter gives the current state of production of poultry meat in China by types of farms, birds, regions producing poultry meat. The production of semi-finished products based on poultry meat is considered, the largest players in the poultry meat market of China are identified, and their profiles are given.
The fifth chapter describes the structure of imports to China of poultry meat products. The segments of imports of hatching eggs, chicks, meat in the context of countries-suppliers of products, companies supplying products to China and Chinese companies recipients of imported products are considered.
The sixth chapter describes the structure of exports from China of poultry meat products. The export segments of hatching eggs, chicks, meat in the countries-recipients of products, Chinese companies supplying products to the international market and companies-recipients of Chinese products are considered.
The seventh chapter presents the results of the price analysis of the Chinese poultry meat market. We consider the average prices of imports and exports of poultry meat, the average consumer prices in China by type of poultry meat.
The eighth chapter describes consumer preferences among the Chinese in the poultry meat market, determines the seasonality of poultry meat consumption, and price segments.
The ninth chapter defines the volume of the Chinese poultry meat market, the share of imported and domestic players in the market, the main trends in the poultry meat market in China.
In the tenth chapter, the profiles, shares occupied in the market of the largest distributors, producers and sellers of poultry meat are considered in detail.
The eleventh chapter describes the main sales channels for poultry meat, pricing for poultry products, the most effective ways to promote products on the Chinese poultry market.
In the twelfth chapter, the state, sanitary and legal regulation of the poultry meat production and sales sector is considered.
In the thirteenth chapter, on the basis of the obtained data, conclusions are made of the Chinese poultry meat market for 2010-2015.

RESEARCH OF THE CHINESE POULTRY MEAT MARKET CAN BE USEFUL
  • poultry meat producers;
• companies importing and exporting poultry meat;
• representatives of network retail;
• representatives of chain restaurants of fast food;
• meat processing enterprises;
• companies planning to enter the Chinese poultry market.
   
INFORMATION SOURCES
  • international trade data;
• data from the statistics authorities of China;
• data from the Ministry of Agriculture of China;
• data from the International Agriculture and Food Organization (FAO);
• data from the United States Development Agency (USDA);
• data from the International Finance Corporation (IFC);
• materials of professional associations and research agencies;
• corporate reporting data and websites of poultry market players;
• AS Marketing’s own calculations.
   
TABLE OF CONTENTS
   1. CHARACTERISTICS OF THE SUBJECT OF RESEARCH
 1.1. Characteristic and cross birds
 1.2. Poultry meat classification
2. BRIEF REVIEW OF THE WORLD MARKET OF POULTRY MEAT
 2.1. World poultry production
 2.1.1. Volume and production dynamics
 2.1.2. Geographical structure of production
 2.2. World Poultry Meat Imports
 2.2.1. Volume and dynamics of imports
 2.2.2. Geographic import structure
 2.3. World Poultry Meat Exports
 2.3.1. Export volume and dynamics
 2.3.2. Geographic export structure
 2.4. World consumption of poultry meat
3. ANALYSIS OF ANIMAL HEALTH IN THE PRC
 3.1. Total poultry stock in China
 3.2. Poultry population by farm categories
 3.3. Livestock domestic chickens
 3.3.1. Dynamics of domestic hens
 3.3.2. Livestock by region
4. PRODUCTION OF POULTRY MEAT IN PRC
 4.1. Volume and dynamics of poultry meat production
 4.2. Structure of poultry meat and offal production
 4.2.1. Geographical structure of production
 4.2.2. Structure of poultry meat and offal production by types
 4.3. Production of poultry meat and by-products by type
 4.3.1. Production of fresh, cooled and chilled meat and offal
 4.3.2. The production of meat and offal subjected to freezing
 4.3.3. Chicken and offal production
 4.4. The largest producers of chicken meat in China
 4.5. Profiles of the largest producers of chicken meat in China
 4.5.1. general information
 4.5.2. Financial information
5. IMPORT OF POULTRY MEAT IN PRC
 5.1. Customs duties
 5.2. Import of incubated eggs
 5.2.1. Import of incubated eggs by country of origin
 5.2.2. Import of incubated eggs by manufacturer
 5.2.3. Import of incubated eggs by recipient company
 5.2.4. Prices for imported incubated eggs
 5.3. Chick import
 5.3.1. Import volume and structure
 5.3.2. Chick import by country of origin
 5.3.3. Import of chickens by manufacturer
 5.3.4. Chicken import by recipient company
 5.3.5. Prices for imported day-old chicks
 5.4. Poultry Imports
 5.4.1. Volume and dynamics of imports
 5.4.2. Structure of import of chicken meat by groups of TN VED
 5.4.3. Geography of chicken imports
 5.4.4. Importing fresh or chilled uncut carcasses
 5.4.5. Import of frozen whole carcasses
 5.4.6. Import of frozen carcass and offal parts
6. EXPORT OF POULTRY MEAT TO PRC
 6.1. Chicken Export
 6.1.1. Export volume and dynamics
 6.1.2. The structure of the export of chicken meat by groups of TN VED
 6.1.3. Export of chicken meat by country of destination
 6.1.4. Exports of frozen carcasses
 6.1.5. Export of frozen parts of carcasses and by-products
7. PRICES FOR POULTRY MEAT IN PRC
 7.1. Consumer prices
 7.1.1. Consumer prices for poultry meat
 7.1.2. Consumer prices by type
 7.2. Producer prices
 7.3. Prices for imported chicken meat at customs
 7.3.1. Chicken meat prices by product
 7.3.2. Chicken meat prices by country of origin
8. CONSUMPTION OF CHICKEN MEAT IN PRC
 8.1. Consumption level
 8.2. Consumer preferences
 8.3. Price segments, prices, dynamics, seasonality
9. BALANCE OF CHICKEN MEAT MARKET IN CHINA
 9.1. Market size
 9.2. Market shares held by local and foreign manufacturers
 9.3. Market development forecasts, trends
10. MAIN PLAYERS IN THE MARKET OF POULTRY MEAT IN PRC
 10.1. Manufacturers, importers, distributors
 10.2. Shares in the key local and foreign players
11. MAIN CHANNELS FOR SALES OF POULTRY MEAT IN CHINA
 11.1. Features of sales policy in the market
 11.2. Pricing in the market
 11.3. Main channels of market promotion
 11.4. Regulatory documents regulating activities in the market
 11.5. The level and parameters of competition in the market
12. REGULATION OF THE INDUSTRY IN PRC
 12.1. Government regulation
 12.2. Pricing regulation
 12.3. Forecast trends in market regulation
13. CONCLUSIONS AND RECOMMENDATIONS ON RESEARCH
 13.1. Key findings on market trends
 13.2. STEPLE-market analysis
 13.3. Key risks and barriers to entering the PRC market
   
APPLICATIONS
  The main development trends of the poultry meat market of Xinjiang Uygur Autonomous Region of China
   
LIST OF TABLES IN THE REPORT OF CHINESE POULTRY MEAT MARKET
  1. World production of main types of meat in 2015
2. Dynamics of poultry meat production in China and the world in 2009-2014, kt
3. The volume of production of chicken meat in terms of value in the context of key countries
4. The volume of production of duck meat in terms of value in the context of key countries
5. The volume of geese meat production in terms of value in the context of key countries
6. The volume of production of turkey meat in terms of value in the context of key countries
7. Geographical structure of poultry meat (broiler) production in 2009-2014, kt
8. The volume and dynamics of imports of poultry meat in the world in 2011-2015.
9. Geographical structure of imports of poultry meat in the world according to HS code 0207 11
10. Geographical structure of imports of poultry meat in the world according to HS code 0207 12
11. Geographical structure of imports of poultry meat in the world according to HS code 0207 14
12. The volume and structure of the export of poultry meat in the world in 2011-2015.
13. Geographic structure of the export of poultry meat in the world according to HS code 0207 11
14. Geographical structure of the export of poultry meat in the world according to HS code 0207 12
15. Geographic structure of the export of poultry meat in the world according to HS code 0207 14
16. World consumption of main types of meat in 2015
17. Dynamics of average per capita consumption of poultry meat in major countries and regions of the world, kg / person / year
18. Total poultry population in China in 2011-2014, million heads
19. The structure of the poultry population in China in the context of farms
20. The population of domestic chickens in China in 2011-2014
21. Distribution of chickens by regions of China
22. The volume of poultry meat production in China in 2009-2014.
23. The volume of production of meat and poultry by-products in China by type in 2011-2014, mln. Tons
24. Structure of production of meat and poultry by-products in China by type in 2011-2014,%
25. Volume of production of fresh, cooled and cooled meat and poultry by-products in China in 2009-2014, mln. Tons
26. Geographical structure of production of fresh, cooled and chilled meat and poultry by-products in China
27. Volume of poultry meat and offal production, frozen in China in 2009-2014, mln. Tons
28. Geographical structure of production of meat and offal of poultry frozen in China
29. Volume of production of chicken meat and chicken by-products in China in 2011-2014, million tons
30. General information about the largest poultry meat producers in China
31. The main production assets of the largest poultry meat producers in China
32. Financial performance of the largest producers of poultry meat in China
33. Import duty rates for poultry products imported from Kazakhstan to China
34. Import of incubated eggs to China by country of origin in 2010-2014
35. The price of the incubated eggs imported to China in 2010-2014, US dollars / ton
36. The volume and structure of imports of chickens to China in 2010-2014.
37. Geographical structure of chick imports to China in 2010-2014 in the context of the HS code 0105 11
38. Prices for imported day-old chicks, USD / t
39. The volume of poultry meat imports to China in 2010-2014.
40. Structure of imports of chicken meat by groups of TN VED in 2010-2014.
41. Imports of frozen uncut carcasses to China in 2010-2014
42. Geographical structure of imports of frozen carcass in China in 2010-2014
43. Import of frozen parts of carcasses and by-products to China in 2010-2014
44. Geographical structure of imports of frozen parts of carcasses and by-products to China in 2010-2014.
45. The volume of chicken exports from China in 2010-2014.
46. Structure of chicken meat exports from China in 2010-2014 by groups of TN VED
47. Export of frozen uncut carcasses from China in 2010-2014
48. Geographical structure of export of frozen uncut carcasses from China in 2010-2014
49. Export of frozen parts of carcasses and by-products from China in 2010-2014
50. The geographical structure of exports of frozen parts of carcasses and by-products from China in 2010-2014.
51. Consumer prices for poultry meat in China in 2011-2015, yuan / kg
52. The range of consumer prices for chilled poultry meat in China in 2011-2015, yuan / kg
53. The range of consumer prices for frozen poultry meat in China in 2011-2015, yuan / kg
54. Price index of poultry meat producers in China in 2001-2015.
55. Prices for imported chicken meat by product types in 2010-2014.
56. Prices of chicken meat imported to China by country of origin in 2010-2014, US dollars / ton
57. Dynamics of per capita consumption of poultry meat in China in 2009-2014
58. Revenue, the number of transactions, the average check of Chinese catering by type of institution in 2014
59. Revenue structure of Chinese catering enterprises by types of establishments (2009-2018),% of revenue
60. The structure of the fast food market in China in the context of the specialization of enterprises (2009-2018),% of revenue
61. Regional differentiation of retail prices for poultry meat in China
62. The balance of chicken meat in China in 2011-2014.
63. The balance of consumption of meat products in China in 2011
64. The balance of consumption of meat products in China in 2012
65. Balance of consumption of meat products in China in 2013
66. Chicken meat market share occupied by local and foreign producers in China in 2011-2014
67. Key importers and distributors of live poultry and poultry meat in China
68. China's poultry meat market share held by key producers
69. The largest food retailers in China
70. The presence of the main retail chains of China in the context of the country's regions
71. The main aspects of pricing in the poultry meat market in China
72. The structure of sales of poultry meat in China in the context of sales channels

:


!

RSS

26.07.2019 .
10.07.2019 .
24.06.2019 .
18.06.2019 .
10.06.2019 .
30.05.2019 .
23.05.2019 .
»